If your dog could read the back of a kibble bag, we reckon they’d raise an eyebrow too.
Too many dog foods out there are stuffed with “meat-like” mystery mush from who-knows-where, made in giant overseas factories that are better left unseen. But in New Zealand? We do things differently — proudly, consciously, and doggone deliciously.
🍖 It Starts With the Meat — and Ours Roams Free
Here in New Zealand, our animals live like nature intended: free-range, grass-fed, and free from growth hormones or dodgy additives. Our lambs, cows and deer soak up the sun, munch clean pasture, and breathe mountain-fresh air — and all of that purity ends up in your pup’s bowl.
It’s not just marketing. It’s muscle-building, immune-boosting, tail-thumping goodness your dog can actually taste.
🛡 Tiny Country. Mighty Standards.
New Zealand’s food safety and biosecurity laws are some of the strictest on the planet. That means no scary surprises:
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No sketchy meat meals or cheap fillers
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No corner-cutting processing
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Full traceability from farm to food bowl
At Happy Hour, we know exactly where every mouthful comes from — and yep, we’d feed it to our own dogs (Merc, Cleo and Elsa approve).
🧬 Nutrient-Rich, Not Filler-Full
Too many overseas brands bulk up their kibble with corn, soy and by-products masquerading as “protein.” Ours? It’s the real deal:
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Grass-fed NZ lamb as the #1 ingredient
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Green-lipped mussels (a joint-supporting superfood)
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Prebiotics for gut health
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Taurine for that tail-wagging brain and heart support
Every bite is built for vitality, not volume.
🇳🇿 Proudly Made in Aotearoa
We don’t ship meat halfway around the world just to blend it into a biscuit. Happy Hour is made right here in NZ — supporting local farmers, creating local jobs, and keeping our carbon pawprint low.
And, because we’re dog-obsessed in all the right ways, 10% of profits go to Kiwi dog rescue charities. So when you feed your pup Happy Hour, you're giving back to their furry mates too.
TL;DR – Why it Matters for Your Best Mate
🌱 NZ meat = clean, ethical, grass-fed goodness
🔬 Every recipe = nutrient dense, filler-free, and gut-friendly
🏭 Made locally = fresher food and tighter safety standards
🐶 Real dog people behind every bowl = no faceless factory brands here
If your pup could raise a glass, they’d say “Cheers, mate.”