Funnily enough we aren't trying to build the worlds biggest beer brand for our four legged friends. When we thought about our own dogs Merc, Cleo, and Elsa we couldn't go past the fact that there was a definite high point in their day. Well, two actually.. Firstly, when we spent quality time with them and a close second was when it was meal time. Hence the name, Happy Hour! We then went and did a bunch of googling (is that a word?) only to find that the origin of the word is actually the recreational time when Navy Sailors were allowed time off to write letters home to family, loved ones and friends. We thought that was rather lovely and mirrored our sentiment towards our dogs and so the name stuck.

Happy Hour isn’t just another dog food—it’s a celebration of mealtime! Crafted with love in New Zealand from fresh NZ quality meat, our recipes are made from AFFCO-approved ingredients, ensuring that every bite your dog takes is not only delicious but also meets the highest standards of quality. We believe that mealtime should be the second happiest part of your dog’s day (just behind the quality time they spend with you), and we’re committed to making every bowl of Happy Hour something your dog can’t wait to enjoy.

Absolutely! Happy Hour is concocted with real meat and AFFCO approved ingredients, so it’s safe for all dogs. And the best part? It tastes great! To ensure a balanced diet, if your dog is a large breed puppy we would suggest find a food formulated specifically for them.

After processing your order, we'll send a confirmation email with your delivery tracking number(s). If you don't see the email, check your spam or junk mail folder. You can also check the status by logging into "My Account" at the top right of our webpage, going to Order History, and selecting the order you wish to view.

We want to remove all the risk from our customers so every bag of Happy Hour comes with a 100% Money Back Guarantee - effectively making it a sample pack. If your dog doesn't like it, let us know and we'll give you your money back no questions asked. You don't even need to send the food back but if you do we'll donate it to one of the charities we work with.

You do not need to refrigerate Happy Hour. Simply leave it in your cupboard or on the kitchen bench ready for hassle free feeding. Ideally leave it out of direct sunlight

Subscriptions ensure we do the heavy lifting and hard work for you to ensure your dog always has food when they need it. No more panicked runs to the store when you realise you forgot to buy food. That means you won’t have to deal with their barks of disapproval when you’ve had to give them something else. It's super convenient, saves you money, and keeps your dog happy with a steady supply of yummy food

Happy Hour was developed in collaboration with our dog daycare and boarding facility, K9 Heaven. We're one of NZ's most reviewed facilities and have been operating for over 20 years. The daycare’s insights into what dogs love and what keeps them healthy have been baked into every recipe, ensuring that Happy Hour delivers both joy and well-being in every meal. This partnership means that our recipes are not just nutritious but also tailored to meet the needs and preferences of thousands of different dogs.

Feeding guidelines are there to provide a good estimate of idea portions based on your dog's weight. You can and should vary the amount you feed to manage their changing needs, including feeding less if their activity levels have dropped or they gain weight, or feeding more if they need to gain weight.

We understand that plans change and mistakes can happen. We'll do our best to accommodate order changes whenever possible. However, once an order is processed, we may be unable to cancel or make changes. Please make contact as early as you can and we'll do everything in our power to get it fixed

Feeding your dog the right amount of Happy Hour is key to keeping them happy and healthy. Each bag of Happy Hour comes with a detailed feeding guide, tailored to your dog’s age, size, and activity level. We’ve made it easy to ensure that your pup gets just the right amount of food to fuel their day and keep them satisfied. If you’re ever unsure or need a bit more guidance, our customer happiness team is always here to help you fine-tune your dog’s mealtime experience, ensuring they get the most joy from every meal.