Our Approach
Giving your dog what they need to thrive and enjoy their time with you by crafting high quality dog food
Keeping the best of NZ in NZ
Now who doesn't love that??
We believe NZ is the most beautiful country in the world and showcases some of the best quality meat in the world. We want to keep as much of it in NZ to be enjoyed by dogs and humans alike.
Fresh Locally Sourced Meat
Free Range Lamb
Cage-Free Chicken
Hormone Free Ingredients
No Fuss Meal Time
And every meal!
Live every hour, like it's Happy Hour
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High Fresh Meat
Our processes are designed to make the most of NZ’s fresh meat and fish. Naturally tasty.
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Science-led
Close connections with local scientific centres of excellence. Ensures the highest nutritional standards.
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Highest quality
Quality assurance systems in place. Guaranteed safe, superior products. Every day. Always.
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Supplier Relationships
Strong relationships with quality suppliers for a trusted supplier network. Quality, cost-effective ingredients.
Our processes are designed to make the most of NZ’s fresh meat and fish. Naturally tasty.
Close connections with local scientific centres of excellence. Ensures the highest nutritional standards.
Quality assurance systems in place. Guaranteed safe, superior products. Every day. Always.
Strong relationships with quality suppliers for a trusted supplier network. Quality, cost-effective ingredients.
Premium New Zealand Ingredients
Selected with your dog's health and well being in mind
NZ Grassfed Free Range Lamb
For protein, flavour and other essential nutrients, grassfed lamb supports muscle strength and overall vitality.
NZ Manuka Honey
A New Zealand favourite, Manuka Honey gives dogs a natural boost with its antibacterial and anti-inflammatory properties to support a healthy immune system.
NZ Cage Free Chicken
A high-quality protein source for dogs, New Zealand free range chicken promotes lean muscle growth and overall health. Plus, they love the taste of it.
Super Foods
The superfoods in our recipes provide your dog with a fibre-rich diet for easy digestion and improved gut health. These ingredients also offer essential vitamins and minerals for overall wellbeing.
NZ Green Lipped Mussels
Rich in omegas, green lipped mussels offer powerful bone and joint support. Packed with anti-inflammatories, they also help to maintain mobility and comfort.
Ancient Grains
While we steer clear of traditional grains like wheat and rice, ancient grains like faba beans provide dogs with an essential source of fibre and protein. They also contribute to healthy digestion and sustained energy levels.
More questions?
We've got you covered. Here are a few more FAQs our customers have asked before grabbing a bag of Happy Hour.