Grass Fed Lamb

Grass Fed Lamb

Grain-free Kibble

40,000+ Meals Served for Fussy Eaters. Packed full of stuff that makes your dog happy, healthy and full of energy

  • Overflowing with Nutrients for Fussy Eaters
  • Flavour Tested by 5,000 Dogs for Palatability
  • Naturally Supports Gut, Heart, And Eye Health
  • 30 Day Trial! Dog Doesn’t Like it? Send it back
Regular price $49.00
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Description

Happy Hour Grass-Fed Lamb Premium Kibble

Tired of compromising taste, nutrition, and digestibility for your dog? Your search ends here.

Choosing the right food for your dog comes down to three essential things:

Does it taste amazing?

Is it great for their health? 

Does the food come out the tail pipe as it should? (aka healthy stool)

Years of development and research have resulted in a dog food that is a complete and balanced meal AND checks all the right boxes. Made with fresh New Zealand lamb,  our Grass-Fed Lamb Premium Kibble is just for you. It's been rigorously tested for palatability and digestibility and meets AAFCO standards for superior nutrition. So, it’s not just us saying it—it’s backed by science.

Your dog will love our fresh NZ lamb. It isn’t just any meat; it’s sourced from the  clean, green farms of NZ ensuring you’re giving your dog the best of the best. Every bite is packed with high-quality protein to support muscle development and maintenance, making mealtimes the second-best part of your dog’s day—just behind spending quality time with you.

 

Ingredients

Lamb Meat, Chicken Meal, Faba Beans, Tapioca Starch, Pea Protein, Canola Meal, Peas, Poultry Fat, Fish Oil, Beef Hydrolysate, Sugar Beet Pulp, Monocalcium Phosphate, Green Lipped Mussel, Natural Citric Acid, Sodium Chloride, Potassium Chloride, Chicory Root, Natural Acetic Acid, DL-Methionine, Choline Chloride, Calcium Carbonate, Duck Meal, Turkey Meal, Taurine, Yeast Extract, Ground Parsley, dl-alpha-Tocopherol Acetate, L- Ascorbyl-2-Phosphate, Natural Mixed Tocopherols, Zinc Amino Acid Complex, Niacinamide, Rosemary Extract, D-Calcium Pantothenate, Copper Glycinate Chelate, Thiamine Mononitrate (Vitamin B1), Iron Glycinate Chelate, Riboflavin (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), Manganese Amino Acid Complex, Vitamin A, Calcium Iodate, Folic Acid, Menadione Nicotinamide Bisulphite, D-Biotin, Cyanocobalamin (Vitamin B12), Sodium Selenite, Vitamin D3. Our formulation team use a range of premium (and delicious) Poultry meals of which Duck Meal and/or Turkey Meal may or may not be presen

Feeding Guide

What amount should I order?

We recommend working out your serving portions by the instructions on the table here. Once you have your daily portion, multiply that be 30 to work out roughly how much you need each month.1 cup = xxxc g/kg

How do I portion control?

Follow the instructions on this panel. Do monitor your dogs weight and wellbeing, high or low energy dogs may need to vary from recommended servings to stay in best shape!

FEEDING GUIDE

Refer to our feeding guide in the product pictures for a detailed break down. Introduce food gradually.

Monitor daily intake and adjust depending on your dog's energy needs. Fresh clean water must be made available. If your dog experiences a sensitive stomach or other symptoms, please pause daily feeding and consult your veterinarian

Transition your dog over 4 days minimum by feeding 25% Happy Hour and 75% their old food in their meal on the first day. Then 50/50 on day two. 75% Happy Hour and 25% old food on the third day and then 100% Happy Hour on day four. If your dog has a sensitive stomach, we'd suggest transitioning over eight days.

Guaranteed Analysis

Crude protein (min) 31.0%

Crude fat (min) 14.0%

Crude fribre (max) 5.0%

Crude ash (max) 10.0%

Moisture (max) 12.0%

Calcium (min) 1.2%

Phosphorus (min) 1.2%

Water-soluble chloride (CL-) min 0.45%

Lysine (min) 0.77%

Metabolisable energy (calculated) 3255 kcal/kg

So, Why Happy Hour Kibble?

Irresistible Taste: Our lamb is the first ingredient, delivering a flavor that dogs love. Fresh meat means fresh taste.

Power-Packed Ingredients: With Green Lipped Mussel for joint health, prebiotics for gut health, and taurine for heart and eye support, we’ve crafted a kibble that does more than just fill your dog’s stomach.

Superior Nutrition: Chelated trace minerals enhance nutrient absorption, while our grain-free formula excludes corn, wheat, soy, and glycerines—giving you peace of mind.

Optimal Digestibility: Specially formulated for easy digestion and healthy stools, our kibble ensures your dog feels great inside and out.

Take a peek at our ingredients below if you care what goes in your best friend's bowl.

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Frequently Asked Questions

Your dog will likely have questions about their new food. Having consulting with our dog translator, here are a few of the questions that have popped up

How much food should my parents order for me?
We recommend working out your serving portions by the feeding guidelines which can be located up the top of this page in the product photos. Once you have your daily portion, multiply that be 30 to work out roughly how much you need each month.
How should my parents help me portion control?
During the 4-8 day transition, monitor your dog's weight and wellbeing. High or low energy dogs may need to vary from recommended servings to stay tip top shape
How should I transition from my current food onto Happy Hour?
Generally speaking, four days is enough time. On the first day, add 25% Happy Hour and 75% their old food to their meal. On day two, split it 50/50. On day three, add 75% Happy Hour and 25% their old food. And on day four, assuming their energy levels are similar, you can move them to 100% Happy Hour. If your dog has a sensitive stomach, we'd suggest taking a few extra days to transition.
I have a sensitive stomach, how should I transition onto Happy Hour?
Firstly, we'd recommend reading the above FAQ "how should I transition my dog..." and instead of doing it over four days, do the transition over eight days. This will allow for a more gradual change as their tummy gets used to it. A bit of a runny bum is normal during a change of diet. Make sure to always keep water nearby for your dog. Our grass fed lamb kibble tends to be best for sensitive tummies.
Why choose premium kibble over normal kibble?
It's simple - because you want the best for your dog. Happy Hour caters to those families who only want to feed their dog the best. The difference is in the quality of the meat and other ingredients. We work to only source the best.
Is Happy Hour safe for all my friends?
We have dogs of all shapes, sizes, ages and breeds enjoying Happy Hour. With that said, if one of your friends is a large breed puppy, we'd suggest looking at a specific formula just for them.
How does Happy Hour develop feeding recommendations?
Our guidelines are consistent with AFFCO recommendations, which are based on the National Research Council’s Nutrient Requirements for Dogs and Cats. This is an assortment of research done on dog and cat nutrition and is the reference book used by professionals worldwide.
What are chelated minerals
Chelated minerals are chemically bonded to a protein or amino acid. Typically, this chemical bond enhances the absorption of the mineral, making it readily available when your dog needs it. Chelated minerals are known to absorb faster than non-chelated forms of the same minerals
Do you offer free samples?
We want to remove all the risk from our customers so every bag of Happy Hour comes with a 100% Money Back Guarantee - effectively making it a trial pack. If your dog doesn't like it, let us know and we'll give you your money back no questions asked. You don't even need to send the food back but if you do we'll donate it to one of the charities we work with.
Do you offer refunds?
Yes, every bag of Happy Hour has a 100% money-back guarantee. If you don't love it, let us know and we'll give you your money back no questions asked. You don't even need to send the food back. Better yet, if you do return it, we'll donate it to one of the charities we work with

What were all about

Dry Food

Happy Hour

Boring Kibble

in a league of its own

Fresh Grass Fed NZ Lab
Supports eyes, joint & heart health
No Prep Required
Premium ingredients
Taste they love
Over 30% protein

Meet Ollie & Tanya

We're not just a dog food brand. We also care for dogs professionally. As one of Auckland's leading doggy daycare and boarding facilities, at K9 Heaven our commitment is to creating better, happier, healthier dogs. With more than 20 years in the industry, we wanted to create an environment where dogs get to be dogs while feeling safe, protected and treated like the individual they are. We think our 10 acre farm facility is a great place to do that.We have three dogs of our own. Merc, Cleo, and Elsa. We know that, like with humans, a dog's nutrition plays a huge role in their health span and life span.

100% New Zealand Sourced Meat

Good quality meat is an essential part of your dog's diet. Our meat is sourced straight from New Zealand, to give your dog the nutrients and protein they need.

Natural power-up ingredients

Green lipped mussels are a key ingredient across our product range. Packed with power, it supports joint and bone health for a happy, active doggo. Throw in some prebiotics and taurine to help support gut, eye and heart health and you've got yourself a power up combo

Happy Hours beyond the food

Happy Hour isn’t just about the ingredients. It’s about the quality time you spend with your pup. The energy your dog gets from our food, just makes those moments last longer.