How to Show Your Dog You Love Them

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The Truth About Dog Food: Supermarket vs Premium

Because “it’s all the same” is the biggest lie in the aisle.

You’re in the dog food aisle, scanning a rainbow wall of bags. One’s $39. Another’s $89. Every label promises the world — “complete & balanced,” “with meat,” “vet approved.” So... what’s really the difference?

Let’s clear the bowl.

💸 1. Price = What’s Inside (Not Just What’s Outside)

With supermarket kibble, you’re often paying for clever packaging, catchy buzzwords and big marketing budgets — not actual quality ingredients.

What’s usually inside?

• Meat by-products (hello beaks, feathers, and mystery mush)
  
• Cheap fillers like corn, soy or wheat
  
• Artificial flavours and colours (to trick you, not help your dog)
  

What about premium food? That cost goes into what matters:

• Grass-fed meat your dog would pick in a heartbeat
  
• Whole-food nutrients like green-lipped mussel and taurine
  
• No junk, no trickery — just real, nourishing food
  

🥩 2. “Meat First” Doesn’t Always Mean Much

Lots of brands shout about meat being the first ingredient. But here's the catch: there’s meat, and then there’s MEAT.

There’s a world of difference between:

• Chicken vs chicken meal
  
• Meat by-product vs real named cuts
  

Supermarket brands often load the front of the label with water-heavy meat, then bury the bulk in carbs and fillers. End result? Your dog gets far less protein than you think.

Find foods that use real, named NZ meats — like lamb — right at the top. No meat math. No filler fog.

🔬 3. What You Really Pay For: Long-Term Health

The differences might not show up overnight. But over time? The impact is clear. A Mcdonalds Big Mac won't do a lot of damage over a week... but eaten every day over a lifetime and it'll likely put you in an early grave. It's the same with your dog's food.

Premium food supports:

• Healthier digestion (yep, better poos!)
  
• Glossier coats and happier skin
  
• Stronger joints
  
• Balanced energy — not sugar highs and sleepy crashes
  

Cheaper kibble might keep your dog fed, but not necessarily nourished.

🐾 4. One is Takeaways. The Other’s a Home-Cooked Meal.

Think of it this way:

• 🍟 Supermarket food = fast food every night
  
• 🥗 Premium food = a home-cooked, nutrient-rich dinner
  

One fills the belly. The other fuels a long, happy life.

The Real Difference at a Glance:

Bottom Line:

Not all kibble is created equal. And your best friend deserves more than the supermarket shelf’s cheapest mystery mix.

Already feeding Happy Hour? You're ahead of the pack.
Still on supermarket kibble? No shame — just know there's a better bowl waiting.

We read the labels so your dog doesn't have to.

And we only serve up the kind of food our own dogs love — clean, honest, and packed with the good stuff.